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When ART meets AI is an innovative project that explores the world of AI-generated images, also known as AI Art, through the lens of a newcomer. This project presents a range of perspectives and insights from artists, experts, and enthusiasts, introducing audiences to the ethical considerations and political landscape of this rapidly evolving field. By showcasing a diverse range of voices and opinions, When ART meets AI encourages audiences to think critically and imaginatively about the possibilities and challenges of AI-generated art.
Timeline : Jan 2023 - March 2023
Team : 4 Members
Role : UX Research, Analysis, Storyboarding, Brainstorming, Wireframing, Prototyping, Visual
Design
Tools : Figma, Procreate, Miro, Canva
The growing buzz around AI Art and its potential impact on the art world caught our team's attention. We felt the need to delve deeper into this emerging technology and explore its ethical implications. To gain a comprehensive understanding, we reached out to artists and technologists involved in the AI Art space to get their unique perspectives.
We realized that there was a need to bring these perspectives to a wider audience and build awareness of the potential impact of AI Art.
Our project aims to be inclusive, informative, and thought-provoking. We want to engage people from all walks of life, from art enthusiasts to those with a keen interest in technology to educate them and encourage meaningful discussions about the potential impact of AI Art.
As a crucial first step in our project, we conducted a comprehensive literature review to gain a deeper understanding of the impact of AI Art. This included studying news articles, research papers, and reports on the subject. We also delved into the laws and copyright documents related to art to better comprehend the legal framework around AI Art.
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Our target demographic for the project included artists from diverse fields and countries, as well as AI-generated-image users and tech enthusiasts from various social media groups and professions.
To gather insights from these individuals, we developed an interview protocol to conduct in-person or phone interviews.
Additionally, for participants who preferred a survey over an in-person/call interview, we created a survey equivalent to gather their perspectives and opinions on AI Art.
1 Concept artist actively raising awareness of issues regarding AI generated images
1 Tech enthusiast from the music industry
6 Concept artists, designers, art directors, illustrators, art instructors, creative directors.
1 Developer with hobby in art
1 AI art user community
2 artist communities
1 AI Art user group from snowballing
Given the diversity of our target users and their varied perspectives, we carefully reviewed our transcripts and notes to identify common themes and insights. Using this information, we created an affinity map that helped us to better understand the perspectives of our participants and gain valuable insights.
As a team, we aimed to remain impartial and present both sides of the AI Art debate in a balanced way. Our goal was to tell a story of our research findings and create a platform that could showcase the diverse perspectives we had encountered.
To achieve this, we started brainstorming and conceptualizing the user flow for our platform. We wanted to ensure that our platform could present a range of views and opinions on AI Art in an organized and engaging manner.
We also wanted to create an interactive experience that would allow users to explore the topic at their own pace and engage with the content in a meaningful way.
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After finalizing the user flow, we proceeded to create some sketches and perform storyboarding for the narration of our project.
We wanted to ensure that the visuals and storyline were aligned with the user flow and conveyed the research findings in a clear and compelling way. The storyboarding process helped us to map out the different scenes and transitions, and identify any potential gaps or inconsistencies in the narrative.
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Allow users to easily navigate the app and engage with the narration in a seamless and enjoyable way.
Provide a comprehensive and balanced understanding of the emerging field and promote open dialogue among users.
Promote a balanced and comprehensive understanding of the complex issues surrounding AI Art.
During the prototype phase of our project, we conducted multiple iterations to showcase the narration using news articles and social media platforms. To ensure the usability and effectiveness of the app, we conducted three rounds of usability testing with 12 participants and incorporated the feedback we received into significant changes and improvements to the app's design and functionality. This iterative process allowed us to refine the app and create a final product that meets the needs and expectations of our target demographic.
Feedback -
Confusing Navigation
Unintuitive Introduction
Background Info missing
Iteration Focus -
Navigation and Introduction
Feedback -
Unclear ending
Confusing interaction
Confusing grammar
Iteration Focus -
Content flow, End screen, Visual indications and Grammar fixes
Feedback -
Mixed opinions on social media platform visuals
Iteration Focus -
Social media UI changes, Clearer wording of content
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Click to view full Figma work file here ↓
Conducting user research with a diverse range of viewpoints is highly valuable : Gaining insights into diverse viewpoints across various demographics regarding AI-generated images has been a crucial takeaway. This experience has shown me the importance of incorporating user research into the design process to understand the needs and preferences of different user groups.
Embracing iterative prototyping and preference testing to validate assumptions : Through this process, I learned that adopting a user-centered design approach is critical to creating successful products. I also realized that what may seem obvious to us may not be so for the users, which highlights the importance of gathering user feedback and incorporating it into our design decisions.
It is important to be unbiased and transparent : We understood that there were ethical considerations that we needed to consider when it came to AI art, such as ownership and copyright issues. As a result, we made sure to incorporate these considerations into our design and to address them in a transparent and unbiased manner.
Lastly, it was an enriching experience collaborating with this amazing team! 💪
